{"id":13,"date":"2010-05-22T17:51:56","date_gmt":"2010-05-22T15:51:56","guid":{"rendered":"http:\/\/ollmetzer\/?page_id=13"},"modified":"2019-10-05T13:50:02","modified_gmt":"2019-10-05T11:50:02","slug":"nuon","status":"publish","type":"page","link":"https:\/\/www.ollmetzer.com\/?page_id=13","title":{"rendered":"Nuon"},"content":{"rendered":"<p><strong>Kunde<\/strong><br \/>\nNuon Deutschland<\/p>\n<p><strong>Projekt<\/strong><br \/>\nDer niederl\u00e4ndische Stromanbieter Nuon trat 2006 in den Deutschen Strommarkt f\u00fcr Privatkunden ein. Gesucht waren Werkzeuge zur Kundengewinnung und Kundenbindung im Onlinebereich.<\/p>\n<p><strong>Leistung<\/strong><br \/>\nDie Projektgruppe (Antje Zickuhr, Christian Kunzendorf, Dirk Ollmetzer) erarbeitete ein B\u00fcndel aus drei Ma\u00dfnahmen und pr\u00e4sentierte sie in einer multimedialen, interaktiven Vorf\u00fchrung: Es wurde die Einf\u00fchrung einer Sympathiefigur vorgeschlagen, der Vertrieb von Stromkontingenten per holl\u00e4ndischer Auktion und ein interaktives Tool zur Visualisierung und Kontrolle des Stromverbrauchs.<\/p>\n<p><strong>Jahr<\/strong><\/p>\n<p>2006<\/p>\n<p><strong>Screenshots<\/strong><\/p>\n<p><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1102\" rel=\"attachment wp-att-1102\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1102\" title=\"titel\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/nuon\/titel.jpg\" alt=\"Titelseite\" width=\"209\" height=\"300\" \/><\/a><\/p>\n<div id=\"attachment_1103\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1103\" rel=\"attachment wp-att-1103\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1103\" class=\"size-full wp-image-1103\" title=\"analyse\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/nuon\/analyse.gif\" alt=\"Analyse\" width=\"400\" height=\"286\" \/><\/a><p id=\"caption-attachment-1103\" class=\"wp-caption-text\">Analyse<\/p><\/div>\n<div id=\"attachment_1104\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1104\" rel=\"attachment wp-att-1104\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1104\" class=\"size-full wp-image-1104\" title=\"m1_piet\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/nuon\/m1_piet.gif\" alt=\"Sympathiefigur Piet\" width=\"400\" height=\"285\" \/><\/a><p id=\"caption-attachment-1104\" class=\"wp-caption-text\">Sympathiefigur Piet<\/p><\/div>\n<div id=\"attachment_1105\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1105\" rel=\"attachment wp-att-1105\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1105\" class=\"size-full wp-image-1105\" title=\"m2_stromtool\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/nuon\/m2_stromtool.gif\" alt=\"Stromanalysetool\" width=\"400\" height=\"285\" \/><\/a><p id=\"caption-attachment-1105\" class=\"wp-caption-text\">Stromanalysetool<\/p><\/div>\n<div id=\"attachment_1106\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1106\" rel=\"attachment wp-att-1106\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1106\" class=\"size-full wp-image-1106\" title=\"m3_auktion\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/nuon\/m3_auktion.gif\" alt=\"Holl\u00e4ndische Auktion\" width=\"400\" height=\"285\" \/><\/a><p id=\"caption-attachment-1106\" class=\"wp-caption-text\">Holl\u00e4ndische Auktion<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kunde Nuon Deutschland Projekt Der niederl\u00e4ndische Stromanbieter Nuon trat 2006 in den Deutschen Strommarkt f\u00fcr Privatkunden ein. Gesucht waren Werkzeuge zur Kundengewinnung und Kundenbindung im Onlinebereich. Leistung Die Projektgruppe (Antje Zickuhr, Christian Kunzendorf, Dirk Ollmetzer) erarbeitete ein B\u00fcndel aus drei Ma\u00dfnahmen und pr\u00e4sentierte sie in einer multimedialen, interaktiven Vorf\u00fchrung: Es wurde die Einf\u00fchrung einer Sympathiefigur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13"}],"version-history":[{"count":1,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":3731,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/pages\/13\/revisions\/3731"}],"up":[{"embeddable":true,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/pages\/4"}],"wp:attachment":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}