{"id":15,"date":"2010-05-22T17:52:42","date_gmt":"2010-05-22T15:52:42","guid":{"rendered":"http:\/\/ollmetzer\/?page_id=15"},"modified":"2019-10-05T13:47:44","modified_gmt":"2019-10-05T11:47:44","slug":"loreal","status":"publish","type":"page","link":"https:\/\/www.ollmetzer.com\/?page_id=15","title":{"rendered":"L\u2019Oreal"},"content":{"rendered":"<p><strong>Kunde<\/strong><br \/>\nL&#8217;Oreal Biotherm<\/p>\n<p><strong>Projekt<\/strong><br \/>\nF\u00fcr die Kosmetiklinie &#8222;Skin Loving Colors&#8220; der Marke Biotherm von L&#8217;Oreal sollte ein kreatives Marketinkonzept mit Fokus auf After Sales Ma\u00dfnahmen \u00fcber die Kan\u00e4le OnSite, Online und Mobile entwickelt werden.<\/p>\n<p><strong>Leistung<\/strong><br \/>\nDie Projektgruppe (Antje Zickuhr, Catalina R\u00f6ssle, Kerstin Stier, Erkan G\u00f6n\u00fcl, Baris Sakar, Dirk Ollmetzer)erarbeitete ein communitybasiertes Konzept f\u00fcr Web und WAP rund um Tipps und Tricks zu allt\u00e4glichen Themen, angereichert um eine Soap-Serie f\u00fcr das Handy.<br \/>\nDas Konzept wurde im Kurs Mediengestaltung 2 des Studienganges Electronic Business entwickelt.<\/p>\n<p><strong>Jahr<\/strong><\/p>\n<p>2004<\/p>\n<p><strong>Screenshots<\/strong><\/p>\n<p><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1088\" rel=\"attachment wp-att-1088\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1088\" title=\"biotherm\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/biotherm\/biotherm.gif\" alt=\"Redesign\" width=\"400\" height=\"322\" \/><\/a><\/p>\n<div id=\"attachment_1089\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1089\" rel=\"attachment wp-att-1089\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1089\" class=\"size-full wp-image-1089\" title=\"club\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/biotherm\/club.gif\" alt=\"Biotherm SLC Club\" width=\"400\" height=\"322\" \/><\/a><p id=\"caption-attachment-1089\" class=\"wp-caption-text\">Biotherm SLC Club<\/p><\/div>\n<div id=\"attachment_1090\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1090\" rel=\"attachment wp-att-1090\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1090\" class=\"size-full wp-image-1090\" title=\"help4help\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/biotherm\/help4help.gif\" alt=\"Forum\" width=\"400\" height=\"322\" \/><\/a><p id=\"caption-attachment-1090\" class=\"wp-caption-text\">Tipps und Tricks im Forum<\/p><\/div>\n<div id=\"attachment_1091\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1091\" rel=\"attachment wp-att-1091\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1091\" class=\"size-full wp-image-1091\" title=\"trendscout\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/biotherm\/trendscout.gif\" alt=\"Soap Serie\" width=\"400\" height=\"322\" \/><\/a><p id=\"caption-attachment-1091\" class=\"wp-caption-text\">Soap &#8222;Der Trendscout&#8220;<\/p><\/div>\n<div id=\"attachment_1092\" style=\"width: 169px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1092\" rel=\"attachment wp-att-1092\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1092\" class=\"size-full wp-image-1092\" title=\"handy\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/biotherm\/handy.gif\" alt=\"Biotherm SLC Club auf Handy\" width=\"159\" height=\"360\" \/><\/a><p id=\"caption-attachment-1092\" class=\"wp-caption-text\">Biotherm SLC Club auf Handy<\/p><\/div>\n<div id=\"attachment_1093\" style=\"width: 183px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1093\" rel=\"attachment wp-att-1093\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1093\" class=\"size-full wp-image-1093\" title=\"wap-start\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/biotherm\/wap-start.gif\" alt=\"Startseite auf Handy\" width=\"173\" height=\"357\" \/><\/a><p id=\"caption-attachment-1093\" class=\"wp-caption-text\">Startseite auf Handy<\/p><\/div>\n<div id=\"attachment_1094\" style=\"width: 182px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1094\" rel=\"attachment wp-att-1094\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1094\" class=\"size-full wp-image-1094\" title=\"wap-nachrichten\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/biotherm\/wap-nachrichten.gif\" alt=\"Nachrichten auf Handy\" width=\"172\" height=\"261\" \/><\/a><p id=\"caption-attachment-1094\" class=\"wp-caption-text\">Nachrichten auf Handy<\/p><\/div>\n<div id=\"attachment_1095\" style=\"width: 182px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ollmetzer.com\/?attachment_id=1095\" rel=\"attachment wp-att-1095\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1095\" class=\"size-full wp-image-1095\" title=\"wap-trendscout\" src=\"http:\/\/www.ollmetzer.com\/wp-content\/uploads\/projekte\/biotherm\/wap-trendscout.gif\" alt=\"Soap auf Handy\" width=\"172\" height=\"452\" \/><\/a><p id=\"caption-attachment-1095\" class=\"wp-caption-text\">Soap &#8222;Der Trendscout&#8220; auf dem Handy<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kunde L&#8217;Oreal Biotherm Projekt F\u00fcr die Kosmetiklinie &#8222;Skin Loving Colors&#8220; der Marke Biotherm von L&#8217;Oreal sollte ein kreatives Marketinkonzept mit Fokus auf After Sales Ma\u00dfnahmen \u00fcber die Kan\u00e4le OnSite, Online und Mobile entwickelt werden. Leistung Die Projektgruppe (Antje Zickuhr, Catalina R\u00f6ssle, Kerstin Stier, Erkan G\u00f6n\u00fcl, Baris Sakar, Dirk Ollmetzer)erarbeitete ein communitybasiertes Konzept f\u00fcr Web und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4,"menu_order":60,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15"}],"version-history":[{"count":1,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":3728,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions\/3728"}],"up":[{"embeddable":true,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/pages\/4"}],"wp:attachment":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}