{"id":365,"date":"2008-05-15T21:04:00","date_gmt":"2008-05-15T20:04:00","guid":{"rendered":"http:\/\/ollmetzer\/?p=365"},"modified":"2010-07-02T10:52:37","modified_gmt":"2010-07-02T10:52:37","slug":"crashkurs-marketing","status":"publish","type":"post","link":"https:\/\/www.ollmetzer.com\/?p=365","title":{"rendered":"Crashkurs Marketing"},"content":{"rendered":"<p>Einen wie ich finde recht guten Crashkurs in Marketing kann man bei iPlot finden:<br \/>\n&#8222;<a href=\"http:\/\/iplot.typepad.com\/iplot\/2008\/05\/what-every-good.html\"  title=\"Crashkurs Marketing\" target=\"iPod\">What Every Good Marketer Knows<\/a>&#8220;<\/p>\n<p>Interessant wird das Ganze durch scheinbare Widerspr\u00fcche, wie einerseits &#8222;<em>People are selfish, lazy, uninformed and impatient. Start with that and you&#8217;ll be pleasantly surprised by what you find.<\/em>&#8220; aber auf der anderen Seite: &#8222;<em>You can&#8217;t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.<\/em>&#8220;<\/p>\n<p>Einerseits sind die meisten Punkte Binsenweisheiten, andererseits werden erstaunlich viele gerade auch von gro\u00dfen, bekannten Firmen st\u00e4ndig missachtet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Einen wie ich finde recht guten Crashkurs in Marketing kann man bei iPlot finden: &#8222;What Every Good Marketer Knows&#8220; Interessant wird das Ganze durch scheinbare Widerspr\u00fcche, wie einerseits &#8222;People are selfish, lazy, uninformed and impatient. Start with that and you&#8217;ll be pleasantly surprised by what you find.&#8220; aber auf der anderen Seite: &#8222;You can&#8217;t fool [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-365","post","type-post","status-publish","format-standard","hentry","category-misc"],"_links":{"self":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/posts\/365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=365"}],"version-history":[{"count":0,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=\/wp\/v2\/posts\/365\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ollmetzer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}